I thought this post would be significant to share because it elaborates on why design still matters. Cheryl Connor, the author of this article, refers to Randall Smith, the founder of Salt Lake City brand management agency Modern 8. Smith says, “If good design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious. How you feel, and therefore if whether you’re going to engage and buy, is directly influenced by the design of a website, a package or a business card.” Smith’s quote is similar to what we have discussed in class: Design engages the audience and relates to them. I included Smith’s quote to reiterate that the reasons design still matters remain the same in 2014.
Connor points out another significant reason as to why web design still matters and will matter most in 2014: Designs should adjust themselves for great experience on a desktop, tablet or smartphone. Many people rely on mobile to get their information. The article cites Statista, which says that more than 5 billion people will use mobile phones by 2017. So the design must be responsive to engage mobile users.
IRISHCENTRAL: This media site launched its website redesign on Jan. 15, which enables users to access news across mobile and desktop devices. This relates to the Forbes article above, as it is focusing more on making news easily accessible on mobile and desktop devices. The top of the site draws you in with photos and headlines; by doing this at the very top, it engages readers immediately. Then the site presents its top stories, making it easy for viewers to find. According to co-founder Joe Pennisi, one of the goals of the redesign was to make finding content easier for viewers.
The Day Publishing Co. plans to completely redesign www.theday.com in the coming year, with goals to make the website available on any platform, which has shown to be a redesigning trend for 2014. The Day also plans to develop interactive magazines. Below are photos of the current design.
THE NEW YORKER: The New Yorker’s website is a good example of an innovative web design.
The content is greatly organized for a desktop, tablet or smartphone. The site breaks everything up into sections and content is easy for the readers to find. The design is simple and has a good amount of white space, which is easy on the eyes.