The newspaper business model has changed greatly over the years as a result of the Internet’s takeover. More changes are on their way, as more ads will be placed on photographs.
Currently, online publishers make their revenue off advertisements on their site. These ads are usually placed next to the article. A digital advertising company, Vibrant Media, has bought an image advertising company and is introducing their plan to engage online users even more in available content. Using the popularity on photo galleries, which a consultant says garners more than 50 percent of publishers’ page views, they will place advertisements on the photos themselves. Currently, ads are also placed midway through the gallery. Digital publishers like The New York Daily News, The Jerusalem Post and the Examiner are participating.
Perhaps it will be one less thing for news designers to think about, not having to make space for advertisements. In brings into question what will take the place of the usual ad space. Will this leave room for more content, or will online publishing pages have even more ads?
According to Comscore, an online tracking service, the Daily Mail is the world’s most visited newspaper website, with its unconventional web design. BBC News Magazine explains that MailOnline beats the New York Times website in traffic with 45.3 million unique visitors in a month.
At first glance, it isn’t the most aesthetically pleasing site, but it must be doing something right, the article says, because of how many views it has garnered. Along with celebrity news (which everyone secretly loves), BBC attributes MailOnline’s success to its unorthodox design. It has hundreds of stories on its front pages and has a simple layout, and also uses large, attention-grabbing photos. Moreover, it implements search engine optimization differently, choosing long headlines with a “mini-story” feel.
The article brings into question whether or not The Daily Mail’s unconventional design decisions would be successful for other publications.
The cover of i, or informacao, is innovative and definitely eye-catching. The Society of News Design agreed, naming it The Best of Newspaper Design in its 32nd annual competition in 2011. I would pick this up without thinking of it as a newspaper. i’s use of color is unconventional and strays from the regular hues seen in most newspapers. They are vibrant and visually appealing. The front page is akin to a magazine, and uses an illustration (of one of my favorite authors, Jose Saramago!) instead of a photograph.
La Presse, a Canadian newspaper published in French, has front pages filled with block photographs. Unlike most papers, the articles don’t start on the cover. The reader is attracted to bright colors and pictures, with the teasers leading them to have a look inside.