What’s Next? – The switch to digital and the increasing relevance of social media

The New York Times published a piece on John Patton, chief of MediaNews, and how he believes that it is time that news corporations begin focusing on making more money off of digital issues than print issues. Placing greater focus on digital issues of newspapers and magazine will eventually force these mediums to begin displaying content that appeals to a greater audience, because the web has much further a reach than a print version.  They will also need to start embracing social media as a way in which people consume their news.  Also, digital issues allow for more innovation, such as placing a video as the top headline story to go along with the written version.  The story also mentions how publicatiosn need to start involving their community more.  Community involvement will almost assuredly change what and how content is shared.

In response to the increasing demand for political coverage in recent months, the Washington Post has gone to Twitter by creating the @MentionMachine.  Essentially, it is a way for the Post to analyze and understand which political candidates are on the rise, and which ones are falling in the public eye.  They then display this information in a graph for their readers.  This goes back to the idea of publications embracing social media, as a large portion of their audience are a part of Twitter or Facebook.

The Toronto Metro has made some drastic new redesigns to its publication.  In order to appeal to an audience that depends on visuals more and more, the Toronto Metro has reformatted to look more like a magazine.  This change allows for a more stimulating presentation of news content, rather than the traditional format that has become relatively out-dated and boring.  While the big headline story and accompanying picture are still a staple to the front page, it looks more like a magazine than a newspaper.  This is an interesting route to go, as it mixes the timely news of newspapers with the visual appeal of a magazine.

This is from the publication Expresso.  The infographic itself tells a story (although we don’t know what it is) but the text also enhances that story.  The two compliment each other in a visually appealing way.  What I thought was most interesting however, was the color.  The use of two solid colors (orange and purple) create a theme to the page, and most likely were intentionally used to compliment both the text and the infographic.

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