Wired Tablet, Furniture

The furniture for Wired starts with small squares on the left side of the cover. On the table of contents, the grid is divided into columns with each section heading set in a bold black box and drastically different type. I like the way this furniture works because it leads you to the page so the viewer doesn’t have to do any “work” especially with buttons in the table of contents allowing the viewer to jump to a story (always grey with a white arrow inside).

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The main sections each have a different feel. Alpha has a box that says Alpha dominating 1/3 of the screen, Ultra, Gadget Lab have logos of multicolored circles and a grey box where different headers are grided out. Ask A flowchart has a bright 3D logo to draw the viewer in, But I don’t like it since it isn’t relevant. The Q section redesigns based on content. The first time few Field notes I didn’t notice this, which is creative but might not call enough attention to the section. The features are all about the design of the article and are never labeled.

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When section of a subsection is present, for example the letter from the editor or Latest news on website, a black box with W in corner and white type set above a white hairline and divided by pikes. It is clan and simple. In the letter or editorial masthead, he has marked in hand writing notes Each “page” is in between a beautifully designed ad and most times the reader doesn’t recognize it is an ad since the images are as artful as the magazine content and design. Drop caps or large headlines are consistantly used in the features section along with bold colors, alternative layouts and content based on direction of tablet. While some content has furniture, most of it is specialized to the story or layout, which is my favorite part.

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heatherbuchan