Wired’s look is bold, colorful, and pops from newsstands. Most of this has to do with the typefaces that the publication uses. Hoefler and Frere-Jones designed two of the main typefaces used in Wired, Vitesse and Forza. Both of these are used throughout the magazine.
Vitesse – a slab serif font
Forza – square sans serif created just for Wired
The cover uses a combination of sizes of bold, sans serif fonts. Their logo uses a combination of black and white space with the same type to create a bold look.
I found that when Wired has two stories on the same page, or a story with a side bar, they use two different types for the body copy. In the top story, a serif type is used and is followed by sans serif in the sidebar. The questions in the top story is the same type used in the bottom side bar.
I think that the use of two main typefaces throughout the publication add to Wired’s clean and neat feel but yet give it a futuristic look.