The Times of Oman’s headlines are direct and to the point. They say things like “Lebanon gets new government,” and “ITA observes Safer Internet Day.” They serve only to inform, not to be witty or funny or to entertain.
Pullquotes are meant to do the same. They come both at the top of the page and within individual stories. Reading through some pullquotes, I noticed that many are not very interesting. They are not like the pullquotes I’ve learned to pull out of magazine stories. They tell us to pick out the most interesting quote or tidbit in the story and pull it out to capture reader’s attention. However, in the Times of Oman quotes I could easily understand what the story was about without reading it.
There is one place where both headlines and pullquotes are a little more creative: in the paper’s “Extra” section. This is the section that houses content that changes from day to day. It is unlike the “Oman” section that only speaks about things happening in Oman or the “Sports” section that talks about sports. The “Extra” section houses stories editors and writers find interesting. At SND I noticed that many of the designs submitted by the Times of Oman came from this section, so I feel that it also allows the designers more creativity. Here you will find headlines like “Hidden Paradise” and pullquotes that begin, “we walked over bridges festooned with butterflies…”
One thing that I found interesting about bylines, that I noted in an earlier blog post, is that they do not actually include the word “by.” Instead, they simply type out the writer’s name and place their email address below. I feel as if this is part of the informative nature of the Times of Oman. Including “by” is unnecessary because readers will assume the story is by the person whose name comes right after the headline.
Photo captions, though few, are also short and succinct. They inform readers and explain how photos are connected to the story. When images are clear without an explanation, captions are left off.
Overall, it seems that the words the Times of Oman uses are meant to make their stories clear and concise. Their stories inform their readers and they don’t let anything unnecessary get in the way.