The Globe’s use of words can be humorous, witty, yet not too informal. When there is breaking news, the main headline is usually straight and to the point, but when they are covering an event, like the Sochi Olympics, they tend to get playful.
It’s cut off, but this headline has a famous olympic quote that says that it’s not about winning but about participating, and then right below it, The Globe added, “True or False?” The line speaks true we’ve seen many Olympians looking sad or even throwing little tantrums because of their scores. By asking the audience a question, “true of false,” it engages them and makes them feel as though the publication cares about their opinions.
Cutlines usually just add context to a photo. If it’s a photo of a place, it’ll say where it is or if it’s a person it’ll say who it is and give a little context as to what event is going on. The length varies. It can be a paragraph or just two lines, most often it’s the latter.
Where there’s a section, like a columnist, there isn’t much differentiation. With this columnist, it is his picture that tells you it’s a guy’s opinion. The headline mimics that of other news headlines. It is straight and to-the-point.