If you’re looking to learn more about design and prepare for a career in graphic design or art directing, you’ve made a great choice in taking this course. You’ll go through some growing pains, but you will learn a lot… Continue Reading
Outside of color images, National Geographic uses only 2 colors: black and a goldenrod yellow. Each cover is edged with a yellow frame, which gives the publication a vintage look, draws the eye to it sitting on a shelf, and… Continue Reading
Image Style & Content Covers Faithful readers can imagine the average cover image of an issue of National Geographic: vertical, centered, filling the foreground, depth of focus. However, the cover images are much more varied than readers realized. While photos… Continue Reading
National Geographic’s use of furniture is simple and minimalistic, and it is almost always for practical or navigational purposes. The furniture–which features icons, keys, and lines–also creates a cartographic or map-like look. This fits well with NatGeo’s identity as a… Continue Reading
Typography: In 2016, National Geographic embarked on a rebranding journey. The creative team wanted to modernize the organization’s look without losing its history and personality. They worked with branding company Gretel to develop “a simple and elegant visual language that… Continue Reading
Cover: National Geographic’s cover pages are distinct in that they typically feature one central photo or illustration and one headline. Most magazine covers feature headlines for a few inside stories, but NatGeo dedicates the entire cover to one feature or… Continue Reading
What impacted most from this post was the emphasis on test printing and the use of grids. I’ve had issues with color inconsistencies in the past and would love to learn how to fix them. While I’ve used pre-set grids… Continue Reading
Format National Geographic is a monthly magazine with a varying page number, but each issue offers an average of five feature stories and 10+ additional articles. Here are the physical dimensions given in the magazine’s media and advertisement kit: NatGeo… Continue Reading