Field Notes: Color

Wired uses mostly black and white throughout its publication, with bold color accents to emphasize specific sections or content.  The body copy is always in a black typeface, while the headlines are either black or a reverse with white type and a colored background.

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Large colored boxes surround the headlines, further emphasizing the importance of the headline and drawing the reader’s eyes to the headline.  Cutlines are always in a white typeface and bylines are in a black typeface.  The cutlines are in a reverse with a black background in order to distinguish the cutline from the rest of the body copy.

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Decks are in a grey typeface, which creates a hierarchy and a sense of organization for the reader.


While the world of technology is no where near black and white, Wired’s color scheme works for the magazine.  It uses bold colors to underline specific stories and in small graphics that often accompany the section titles of the page.  This helps the reader identify content that Wired feels is important and relevant to the reader.

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Using mainly black and white throughout the publication with bold color accents really makes the accents pop, which adds character to the page.  This is an accurate reflection of the magazine’s personality and the content within the magazine–serious yet a bit quirky and different.