Since Esquire’s conception in 1933 it has always been the voice for the traditional man who enjoys sophisticated masculine living. Although it received a couple of revisions prior to its sellout in 1977 they were not nearly as extensive as the most recent revisions that have taken place since then.
Esquire Magazine is mainly a print publication, but it also has a supplemental tablet version. In addition to the main monthly publication it also has a bi-annual supplemental publication called the Big Black Book that accompanies the publications vast reviews on all things style and fashion.The monthly publication has an average of 125 pages per issue versus the bi-annual publications 225 average. The monthly is printed 8 ½ X 11, and the bi-annual is printed 10 X 12. Overall, I think the publication has found a format of publication and production that works for their audience, by regularly providing new information on a variety of subjects for their very specific consumer.
The full-page size of the magazine in picas is 48.75 X 66.75. I believe they use the 13-column grid/gutter layout, but have recently over the past few years made it a practice to bleed and break lines and the rules regarding gutters.
The magazine has six different departments:
News – A very broad simplistic straight forward take on the most important news events that occurred over the past month, or will impact their readers in the upcoming month
Politics – Very similar to news it is a general approach to the topic without over indulging and removing the reader from the true departments of interest
Style – The largest and most financially lucrative department for the magazine which encompasses about a ¼ or more of the magazine’s pages including ads in every issue
Entertainment – The second most popular area of the magazine. Recently combined with the previous technology department. It addresses a variety of things that could be classified as providing entertainment value such as movies, celebrity info, and technological innovations.
Food & Drink – A new and growing area of the magazine; in depth reviews, and date suggestions are very intricate and bi-coastal.
Women – A regular area of focus and probably the most redundant with general advice on dating and how to impress women
LAYOUT & WHITE SPACE:
Feature stories and larger spreads can run anywhere from 4-8 pages. The fashion layouts can sometime run 10-12 depending on if they include just images or editorial writing as well. For the past few years the magazine has made it a routine to do extreme exaggerations of their use of white space or their elimination of white space in their cover photos. In addition to that practice they’ve also made it a practice to often overcrowd and break gutters within their grids and layouts. Usually these practices are put into practice when they have some sort of connection to the featured person on the cover or their personality.