Field Notes Time: Organization

I can see why TIME magazine has lasted so long as a news magazine while other news magazines have folded. It is all because of its organization.


Its cover allows the audience to think and it gives a sneak preview in what the the weekly issue is going to be about. Every one of its covers tell a different story. For each cover, TIME strives to make each one look different. In the current issue it has many different images of women on cover, the issue before that is a cartoon illustration describing president Donald Trump as fire, the one before that was faces of famous women stacked up like a mountain and the one before has as picture of a boy smiling. The one thing that each if these cover have in common would have to be the emotion that each image presents based on its design. For example the January 22 issue with showing president as a fireball. It kind of relates to the talk of that week and the release of the book Fire and Fury. Another example would be the most recent issue and the photos of the women are placed so perfectly. One final example would be the issue with a boy smiling. The picture is not just placed in  in the center but it is placed on left side so that my eyes can move from left to right. In general the purpose of the cover is to keep the audience guessing.


The images that the publication are used in a great way to tell a story. I all ready talked about how the image on the cover plays a role in but the images through out the publication helps with its organization. For example each issue starts with an image on its table of contents pages and then more photos with each section. It also depends on how big the issue. The average page count of each issue is 56 but there are exceptions which there are over 100 pages like the December 25, 2017 /January 1,2018 issue which covers two weeks of the news. The bigger issue size allows TIME to have more photos in its publication.

Name plate: The nameplate is is always in the same place and it always the same size.

Hierarchy: One example would be  the placement of the elements in each column. Another example would be the brief section of the magazine and it  always has a photo in the middle with text in the middle. They do these because the image is the first thing that the reader will see when they open up to that section.

Consistency and tone: Every issue is the same and the structure does not seem to change not even in special issues. The tone of the magazine is first established on the cover and then it continues throughout the rest of the publication. One example would  be the current issue which celebrates the anniversary since the women’s march and the theme continued through out the rest of the magazine, with topics that are related to women.

I have already explained that the table of contents is presented in a way that makes it easier for the reader. An example is having a photo from one of the stories  and using that to anchor the rest of the content by presenting it in readable and a presentable form.

Departments and Sections. TIME does this by  separating each section with a eye catching photo, an ad or using big text to highlight the importance. When someone opens up an issue of the magazine every section is  the same but the only difference would have to be when there are double issues when there are more pages but the layout is the same.

In closing TIME presents basic news in a more organized and  a presentable form.