Wired’s website can be accurately described in two words: clean and simple. It has a very linear format, which makes the website organized, easy to read and not too overwhelming. The color palette used in the website is black, white and blue, with the blue being used as more of an accent color for hyperlinks and widgets. I think this color palette works because it creates an overall consistency throughout the website. The typeface used for the headlines on the homepage are in a serif typeface that looks similar to Cambria and the titles above the headlines are in a sans-serif typeface. The nameplate is stylized the same way as it is in the printed product and the navigation bar complements the nameplate well. The navigation bar is small and contained by black rectangle box. I think this design does not work well though because if the navigation bar was bigger it would not get so lost in the rest of the website.
Small, tight shot photos are used with almost every story that is featured on the homepage and these photos are stacked on top of on another.
Stories that are featured on the right sidebar have larger rectangle-shaped photos, so the stories do not get lost among the other stories on the page. The video and photo gallery on the right sidebar are the same size as the stories in the right sidebar, making the whole sidebar feel like one element. There is a variety of content on the homepage–a mix of content from each of the sections listed in the navigation bar.
The website’s design compared to the printed product feels somewhat different. Different typefaces for headlines and body copy are used, more color is used in the printed product, more graphics are used in the printed product (and more photos are used on the website). While there is some consistency between the website and printed product, I think there is not as much as there should or could be. Moreover, while the personality of Wired is somewhat reflected by the website, it is not as “strong” of a representation of its personality, so to speak.