Field Notes: Words


The headlines in De Morgen range from medium to large, and they are also followed by subheads and decks. Headlines are brief, usually at one line, while others (such as some in A1s) are two lines. Decks are also used briefly, and they are one line.

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Pull quotes:

The pull quotes are consistent with the paper’s main colors: black and red. They are attributed, self-explanatory and noticeable. Pull quotes are used frequently throughout the paper and sometimes take two different forms. The way the pull quotes are handled adds a better experience for the readers because the way the pull quotes are designed helps them understand the significance, as well as captures the readers’ attention.

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 Cutlines and captions:

The cutlines and captions are brief and to the point. The example below quotes the subject of the story, Ali Tahiraj (featured in a pull quote example above). In this case, the story is an interview, and the paper uses a quote from him as a pull quote and caption.

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The paper just lists the author’s name below the deck. This works because the author’s name is in red, making it easy to see  and understand that he or she wrote the piece. It is okay that there is no “by” before the name because the way it is designed makes it clear that that is the person who wrote it.

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The promo in the example below is not as brief as I’ve seen in other newspapers, where they’ve put promos in one or two sentences and the page number. This promo looks like a brief instead. This might not be the best approach because promos should build suspense instead of telling most of the story. However, there is a compelling image behind the text, which works because it engages the reader.

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