field notes/inside.

Without a translator for Zaman’s content, I am unable to definitively distinguish Zaman’s “local” front, resorting only to photography content. The above page is an example of what I believe the last page of a section to look like (having access to only online-available inside content, it is the only page I’ve seen aside from A1’s and typical inside pages that looks to represent a section front or close). The newspaper indicates its sections by color. Bright purples, blues, greens, and yellows are used to identify and sort news into their respective sections in an easily identifiable way, along side borders and top folio. Teasers and promos on the A1 and section fronts relating to later stories are often given treatment in the same hue, in order to create a firmly organized hierarchy. Distinguishing sections is as easy as finding a color.

Overall, I must introduce the inside pages of Zaman by noting that there is no improvement to the world of newspapers like the luxury of all-color pages. The ability Zaman has to bring color and visual interest throughout each and every one of its inside pages is irreplaceable, and makes the photography more impacting. However, with this comes full color ads. I found that this could be a detriment to overall pages as, especially in the online editions of the paper, it takes an additional moment to visually separate advertisements from content, just as it may for magazine readers.

I am impressed by Zaman’s handling on advertisements. Most ads are quarter or half page, and include numerous photographs. At first judgement, it is easy to group advertisement photos in with the pages content, but upon further analyzation, it is clear that extra white space and rules are used to make them clearly distinct from news content produced in the same color. Not only are they entirely self contained, but I have yet to see an inside spread that contains more than three advertisements. I will be posting a separate blog on the topic of Zaman’s self-advertising, as I find the work of Tibet Sanliman inspired. His work, which promises “You will find yourself” in Zaman’s pages, “tells the reader to take time for themselves,” and plays further on the newspaper’s name, meaning “time” in Turkish.

The sophistication of the inside of foreign papers not only astounds me, but makes opening an American newspaper to a random inside page seem far more akin to creaking open a door to cobweb-ridden, attic afterthoughts than to an enjoyable publication. The inside pages of Zaman, while mostly simplistic in design, give way to large-scale photography and beautifully created and used illustrations. It is rare that the newspaper will apply a a text wrap to its images, which are mostly squares or rectangles.

*To see how beautifully the illo was incorporated into the page’s design, I have included the full spread below.