The Grid uses a limited, but bold color palette throughout each issue. Covers usually contain large black boxes, as seen in the nameplate, as well as black type in many elements of smaller type. Cover headlines and illustrations are comprised of a limited form of The Grid’s five signature colors: blue, pink, green, orange, and yellow (limited in the sense that not all five colors are used on covers).
The inside pages use color sparingly as well. Black and white are used in nearly every aspect of typography. Color is used as an accent, in order to create contrast and readability between headers, deks, body copy, and captions.
The main areas of color can be seen in each of the four sections throughout the paper:
“City” = Pink
“Life” = Blue
“Culture” = Orange
“Dates” = Green
The Grid’s Creative Director, Vanessa Wyse, provides direct commentary on inspiration behind the publication’s color scheme, in an interview with Patrick Mitchell of SPD (Society of Publication Designers):
“I’m terrible with color. I just love black, white, grey and if I have to one other color. So The Grid is broken up into 4 sections, each with its own color. The color is used for navigation purposes and almost nothing else. I also discovered that these colors print best on our paper so why fight it.”
As surprising as it is that such little thought was put into The Grid’s color scheme, the simplicity of the colors work together beautifully. Using color as a primary navigation tool makes sense. In some ways, it even acts as a boundary so designers do not “over design” by scattering too much color where it is not needed.
– Alex Lo Grasso