1. Nameplate: the name of a newspaper as it’s displayed at the very top of the cover page, usually consisting of the name (logo), location, volume, and issue.
Mother Jones changes the color of the nameplate whenever its new issue comes out, mostly depending on the background color and the picture that the magazine uses for the cover page. I believe that the simpler design of the nameplate makes it easier to read and to remember. Mother Jones’s nameplate seems to be too simple and plain in its design to attract the eyes of readers, but the simplicity well reflects the character of the magazine, a news magazine especially well known for its investigative reporting.
2. Reverse: a printing technique that creates white type on a dark background.
This is the first page of a feature story, where Mother Jones uses the reverse technique, placing white typeface over the dark background photo. However, because the spot where the article’s summary deck is written is slightly brighter than other parts of the photo, it’s a little hard to read the summary deck. I think if the background photo were darker than how it appears now, it would make the summary deck stand out more.
3. Sidebar: a small story accompanying a bigger story on the same topic.
This is one of the feature stories that Mother Jones covers in its February issue. The story is basically about the current situation in Haiti, reporting a major problem in the reconstruction of Haiti. So, for the sidebar, which is vertically placed on the right side, Mother Jones lists five organizations that aid Haiti. As a different color and typeface are used in the sidebar, it looks definitely separated from the story.
4. Pull Quote: another name for liftout quote, a small selection of text highlighting a key topic.
This pull quote definitely attracts my eyes. Even though I didn’t read the whole story, I was able to guess what the story was about only with the pull quote. In terms of design, I like the way how the magazine displays two different colors in the pull quote. As the color—light blue—highlights certain words, it clearly gives a contrast to the body text and adds more visual interest.
5. Continuation line: type telling the reader that a story continues on another page.
I expected to see several continuation lines in every story, but I was a little surprised to see only one continuation line in the entire magazine. Mother Jones italicizes the continuation line with parentheses to separate it from the text. I’m now curious why continuation lines are rarely seen in Mother Jones.
6. Cutline: a line or block of type providing descriptive information about a photo.
Most cutlines in Mother Jones are found underneath photos. The magazine uses different colors and typefaces to distinguish the cutlines from the texts. Another pattern in how Mother Jones displays the cutlines is that it uses the same color for both pull quotes and cutlines in each story. For example, the cutline I displayed above is written in red, which means (it is not shown, but) the pull quote is also written in red in this story. I like how Mother Jones matched up the color. The simpler the design, the better it is for readability.
7. Byline: the writer’s name, usually at the beginning of a story.
In most newspapers, bylines (credit lines) are placed at the beginning of a story in between the headline and the text of the article. However, in most magazines, there seems to be no such a typical (or traditional) rule on placing bylines because magazines add more graphical elements than newspapers. So, in this case, Mother Jones placed the byline between the story’s headline and the summary deck underneath the photo with its illustration. Also, the reverse technique made the text stand out more. Especially, I like how the magazine played with colors: matching the color of the headline and the byline with the dress and matching the color of the sub headline with the guitar. I usually don’t check writers’ names, but as the writer’s name was written in red, it definitely gained my attention.
8. Teaser: an eye-catching graphic element, on page one or section fronts, which promotes an item inside; also called promo.
This is the cover page of Mother Jones’s February issue. Everything that appears on the cover—a huge font size, a bight yellow color, and the man holding weed in the picture—definitely tells readers the February issue covers the story related to weed. I think every graphic element used in this cover page was balanced well and definitely brought up an eye-catching impact. However, once ‘Weedmart’ was written in a bigger size with a brighter color than that of the magazine’s masthead, the teaser seemed to stand out more than the masthead. It could be possibly seen as Weedmart magazine, rather than Mother Jones. So, I think it would be better if the masthead and the teaser switched their graphic elements.
9. Box: a ruled boarder around a story or art.
This is page 4 of a five-page feature story in Mother Jones. When I saw this page first, I thought that the green box, which consists of more than a half of this page, was a sidebar. But, later I figured it out as a box (boxed story) because it contains a story. Both magazines and newspapers usually use boxes to generate another story, related to the same topic of a larger story. However, once Mother Jones put too much information in the box, it seemed to be a totally different article. So, I think the magazine should either shorten the length of the boxed story or place the story on a separate page.
10. Folio: type at the top of an inside page giving the newspaper’s name, date, and page number.
Unlike newspapers, folios are placed at the bottom of inside pages in magazines. So, Mother Jones also placed its folios at the bottom of the inside pages. Mother Jones used different typeface to distinguish the magazine’s name, date, and page number. And, as the magazine made its name slightly bigger than the date, it made the name of the publication stand out more. Since the magazine chose the different typeface for the folio from the body text, the magazine’s name seemed to appeal more.