Fast Company name: Though I couldn’t find exactly how Fast Company got their name, I believe it comes down to what the founders were thinking about in 1995 when they created the publication. According to the Fast Company website, and more specifically their… Continue Reading
A Condé Nast publication, bon appétit, the name of the magazine itself sets a fun, cheerful and positive tone. Its literal meaning, ‘good appetite’ or ‘I hope you enjoy your food’ is the broader vision of the publication, which is communicated through… Continue Reading
Name The name of the Real Simple is straight forward and to the point. As someone who has never picked up this magazine before, I always had a sense that I knew the magazine was simple, modern, and meant for someone who… Continue Reading
“Publication and design. Sounds like a perfect match” was the first thought I had when I saw this class was available for me to use my Newhouse elective credit. While I didn’t have a complete understanding of what this class would entail, I… Continue Reading
TYPOGRAPHY The typeface for National Geographic’s nameplate is NatGeo SemiBold, a custom typeface. While it has varied in size, the look of it has stayed relatively the same, even since its first issue in 1888. The nameplate has always been… Continue Reading
Featured image by Raphael Schiller from Unsplash.com As a whole, WIRED’s textual aesthetic is sophisticated. I believe WIRED maintains this aesthetic in its typefaces, both serif and sans serif, to counter the unusual content, vivid language and overall fantastical tone contained… Continue Reading
Just from the book title You Only Live Once suggests that this book will be about exploring the world, outgoing and fearless. The tagline is also simple and short. The word ‘us’ sets the tone that it’s a friendly book.… Continue Reading
Typography & Language – Wired Typography The typography used within Wired very much compliments the content within the magazine. Much like the name Wired, the typefaces used throughout the publication compliment the technological nature of the magazine. The headings use… Continue Reading
Esquire magazine’s language is very bold. The language and tone of the magazine are bold. There is a lot of sarcasm and commands within the magazines especially on the cover with the headlines. The headlines often times than not will have… Continue Reading