Lessons Learned
Dear future class: You are about to begin your prototype publication. This is going to be a long yet rewarding journey so get ready to dive right in. You don’t have a lot of time to get this done. Even… Continue Reading
magazine
Field Notes | Real Simple | Images
Real Simple uses images in such a specific manner, that you almost don’t even notice it because it is so uniform. When carefully looking through the magazine, the reader begins to realize the uniqueness to each page and image. Without a… Continue Reading
Field Notes | The Nation | Week 6 – Furniture
The Nation uses some furniture elements to guide the reader through the magazine in a non-distracting and straightforward way. Starting at the front of the book, each issue has a section called “letters” with short blurbs from readers about previous… Continue Reading
Field Notes| Essence Typography
Essence Magazine uses a font that is in the Tahoma font family but, customize and copy righted solely for their use by designer James A. Miller IV. The folio of the magazine also maintains the same font but, in a… Continue Reading
Field Notes | The Nation | Week 4 – Language
The average reader of The Nation is 65 years old and college educated. The language used in the magazine reflects the demographics. They use long sentences and more complicated words, but not in a way that demeans the reader. Unlike… Continue Reading
Field Notes | The Nation | Week 4 – Typography
The Nation uses a variety of typefaces. The nameplate is Modern No. 20, a unique serif that conveys intelligence and has a political vibe to it. The nameplate is large enough to grab the reader’s attention, but not too large… Continue Reading
Field Notes | Real Simple | Language
Name The name of the Real Simple is straight forward and to the point. As someone who has never picked up this magazine before, I always had a sense that I knew the magazine was simple, modern, and meant for someone who… Continue Reading
Field Notes | Real Simple | Space
Format Real Simple is a women’s lifestyle magazine that launched in 2000. For over 18 years, the magazine has been introducing busy women to numerous ways to make their lives easier and simpler. This January, Real Simple published their January 2019 issue with… Continue Reading
WIRED | Field Notes | Color
WIRED uses an eclectic mix of jewel tones, neons and pastels — never primaries or secondaries. The fact that the publication’s designer mix the dramatic, the brash and the dreamy instead of the basic indicates that they are dedicated to… Continue Reading
Field notes on typography and language: National Geographic
TYPOGRAPHY The typeface for National Geographic’s nameplate is NatGeo SemiBold, a custom typeface. While it has varied in size, the look of it has stayed relatively the same, even since its first issue in 1888. The nameplate has always been… Continue Reading