FORMAT: Vanity fair is a magazine of popular culture, fashion and current affairs published by Condé Nast in the United States. It is issued monthly and with an average of 150 pages per issue. The format of Vanity Fair is standard magazine 10 7/8″ x 8 3/8″. I think it’s a great success too choose this formation and frequency. This formation made Vanity Fair a magazine. I mean, because it is “standard,” so when talking about magazines, what will pop-up from your mind? Vanity Fair must be included. It’s typical. Monthly is also a good frequency because Vanity Fair talks about current affairs, what’s going on in the Entertainment world or what’s the latest trend. Make it quarterly obviously can’t meet readers’ needs. But also keeps it weekly or bi-weekly for a 150 pages magazine it’s sometimes too overwhelming to a reader.
GRID: In VF, the editors usually choose a three column grid for the feature stories. Margins vary from page to page. The side margins range from 10mm to 14mm. 10mm or 15mm as the top margins, the bottom margins are similar to the top margins vary from 9mm to 15mm. The inner margins between the columns are about 4mm. When reading the feature stories, the three columns format is consistent, allow readers read at the same speed, a regular pace they used to.
To make the readers are not overwhelmed, the designers placed the images slightly differently on an image-heavy page it also helps to catch readers’ interest by the variations so that the readers won’t get tired in the repeated setups. On a text-heavy page, the designers use the little trick again — to make a little bit differences in the placement of subtitles or quotes.