The Los Angeles Times has a strong web presence, especially in addition to its print product. First of all, it’s nicely laid out. There’s the expected white space on both sides of the page’s core center with two columns of stories and briefs. The top story is larger than the rest of the content, but not overwhelmingly so. The photograph is about four times larger but an equal amount of text explains the story. All of the information runs in two columns for the first scrolling screen height and then one wide column takes up the rest of the scrolling screen. This section shows secondary sections and opinion. The nameplate is left aligned unlike the newspaper where it’s centered at the top, but seems to be because ads and less relevant items appear on the right side and make the left seem far more important to pay attention to.
The navigation bar appears directly under the nameplate in a horizontal format. There are 10 news subjects and a “shop” option at the end. As you scroll over each topic, several secondary topics pop up in an attractive way. It’s all extremely responsive and happens right away.
As an addition to the print product, this website works well. Visually, it makes sense. It’s divided up modularly and blends the traditional with the modern. There are serif typefaces to match the print product and the stories are divided up quite similarly. The style of the web design is characteristic of today, so it’s relevant, appealing and user-friendly for any technologically inclined age group. There’s no guesswork as to what photo goes with what headline; it’s extremely well organized and enjoyable to read through. Nothing is overwhelming, chaotic or driving you off the page—the sign of a good website.