Words: The Dallas Morning News

The Dallas Morning News loves decks, nay, lives for decks. There was not one story that I could find in the paper that didn’t have a deck. Headlines usually are short and succinct, especially on the A1 page, with explanatory decks underneath. Interestingly, it seems the DMN has a distaste for pull quotes, as I couldn’t find a single pull quote in the entire issue.

For the most part, the paper sticks to a straight news feeling and tone with the words they use. It is straight forward, they use plenty of commas to break up ideas, and overall use as many labels and signifiers, which I can only assume is part of their “easier to read” strategy. Bylines use the word “by” for straight news stories that are written by staff members and photographers, while “from” is used if the story is taken from a wire service. Photo credits also use very simple “photos by” to start. Meanwhile, some Texas flair can be felt in headlines  (see above) and overall I get a homey, simple feeling from the language used.

In Sports, things can get a little less stuffy and fun with headlines (see below). The always present deck makes an appearance, but since this is a column a head shot is used and the “by” is taken away. Also of note, all see lines actually start with “see.”

For  better or worse, the DMN is using it’s “easier to read” strategy down to every little detail. Headlines are to the point, decks are conversational and explanatory, and there are directions and labels for everything.